Chalkboard Ventures logo in black and white with bold stylized text.

Chalkboard Ventures (formerly Guided by Good) is an independently held portfolio of marketing agencies built to help brands navigate today’s complex landscape. With roots dating back to 1922, we’ve evolved with a name that reflects our belief in the power of ideas to shape what’s next. Inspired by the chalkboard, a space for creativity, iteration and reinvention, we foster bold thinking grounded in strategic discipline. 

Our distinctive model combines the agile, entrepreneurial spirit of an independent agency with the robust offering of a network. Capabilities spanning creative, media, digital transformation, technology, and production empower us to service clients with flexibility and a unified approach.

With over 350 employees, our 100% employee owned portfolio is proud to work with industry-leading clients such as The Home Depot, Publix Super Markets, Grammarly, Southeast Toyota, Baskin Robbins, and Old Castle APG. 

The image displays the numbers 2 and 2 on the top row, and the letters S and Q on the bottom row, all in black text on a black background.

EST. 1922

22squared is a full-service media agency, with nearly $400 million in buying power and ranked among the top 5% of digital buyers in North America. We use data-driven strategy, advanced analytics, and integrated planning and buying to deliver exponential impact for our client partners.

School sign with the words "Trade School" in black on a black background.

EST. 2020

Trade School is a modern creative agency built to deliver ideas that endure - work with emotional weight and strategic depth that inspires lasting change. We combine audience-first strategy, bold creative, and tech-enabled production to bridge brand building with personalization, driving relevance and growth at scale.

Our Leadership

  • Young woman with long blonde hair and blue eyes, wearing a black turtleneck sweater, smiling in an indoor setting with large windows in the background.

    Genna Franconi

    CHIEF EXECUTIVE OFFICER

  • Smiling woman wearing glasses and a black blazer in an office setting.

    Sara Jones

    CHIEF FINANCIAL OFFICER

  • Portrait of a smiling woman with red hair, wearing a white shirt and green blazer, standing in a bright indoor setting.

    Gilly Segal

    GENERAL COUNSEL, CHIEF ADMINISTRATIVE OFFICER

  • Smiling woman with brown hair wearing a pink blazer and gold jewelry in a bright office setting.

    Christy Cross

    HEAD OF GROWTH

  • A middle-aged man with gray hair, glasses, and a light beard smiling in a bright, modern office with large windows and minimal furniture.

    John Stapleton

    CHIEF CREATIVE INNOVATION OFFICER

  • A woman with long blonde braids, wearing a brown top, standing in a bright room with large windows.

    Janis Middleton

    CHIEF INCLUSION OFFICER

  • Sarah Anderson

    PRESIDENT - TRADE SCHOOL

  • A smiling blonde woman with shoulder-length hair wearing a black top and a gold necklace, standing indoors with a blurred background.

    Amanda Ferber

    PRESIDENT - 22SQUARED

Our Board

Richard Ward

Chairman of the Board

Genna Franconi

Board Member

Ben West

Board Member

Tom Fuller

Board Member

Sara Jones

Board Member